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Inshorts Product Teardown: Analysis & Strategic Insights

Inshorts Product Teardown: Analysis & Strategic Insights

Inshorts Product Teardown: Analysis & Strategic Insights

Understanding Strengths, Identifying Opportunities, and Enhancing User Experience

This teardown delves into Inshorts' unique 60-word news format, evaluating its effectiveness in delivering concise information. We identify key strengths, address existing pain points, and propose strategic solutions to enhance user engagement and retention.

Inshorts company profile presentation by Mitiksha Khandelwal

01

Problem Statement

Through a detailed analysis of the user journey and prioritization using the RICE framework, we identified key issues affecting user engagement on the Inshorts platform. By examining user feedback and behavior, we discovered that users were frustrated with repetitive news content, inaccurate personalization, and irrelevant advertisements. These issues were causing content fatigue, disengagement, and a decrease in retention rates. The main challenge for Inshorts is to address these pain points to improve user satisfaction and maintain its competitive edge in the digital news market.

02

Solution

To address these challenges, we developed targeted solutions that were prioritized using the MoSCoW method. Our proposed solutions include:

  1. Consolidated News Topics to reduce content clutter by grouping related news stories into single, comprehensive news cards.

  2. Introducing a Simple Cross Icon allowing users to easily remove unwanted news, giving them more control over their feed.

  3. Simple Feedback Button to enable users to provide immediate feedback on content, improving personalization algorithms.

  4. Collecting Information About Users' Hobbies and Interests during onboarding to better personalize both content and advertisements.

These solutions are designed to enhance user engagement, improve content relevance, and ultimately increase user satisfaction and retention.

03

Conclusion

By addressing key challenges such as user retention and content personalization, Inshorts can significantly enhance user satisfaction and maintain its competitive edge in the digital news landscape.

Implementing these solutions paves the way for sustained growth, increased user loyalty, and expanded market presence.