Hello! I’m Mitiksha
I turn insights into products that simplify lives and empower people
I turn insights into products that simplify lives and empower people
I turn insights into products that simplify lives and empower people
Case Studies
Boosting GPay's Day-30 Retention to 10%:
A UX-Led Approach to SolvePayment
Failures, Rewards & Usability Gaps
In this project, we set out to increase GPay’s Day-30 retention rate from 5.8% to 10% by addressing the top friction points identified through 200+ reviews and 40+ user interviews
Improving Fashion
Cart Conversion for Tata Neu
This teardown project focused on improving the cart conversion rate for Tata Neu’s fashion vertical by simplifying navigation, enhancing product discoverability, and clarifying the checkout process.
Understanding the 10% Drop in
Netflix's Average View Duration:
A Root Cause Analysis
In this root cause analysis, I explored a 10% global drop in Netflix’s Average View Duration. The decline wasn't tied to a specific region, content type, or technical issue, prompting a deeper investigation.
Retaining the Creator: Enhancing
Canva’s Loyalty through
Smart Personalization
This project focuses on improving retention for Canva’s core user segment: working professionals. I started with user segmentation, selected a high-potential persona (Marketing Manager from a tech startup), and uncovered friction areas like lack of onboarding guidance, poor personalisation, and the absence of advanced productivity tools.
Inshorts Product Teardown
This teardown delves into Inshorts' unique 60-word news format, evaluating its effectiveness in delivering concise information. We identify key strengths, address existing pain points, and propose strategic solutions to enhance user engagement and retention.
Improving Student Engagement Drop Rate for Vedantu
In this teardown, I analysed Vedantu’s user retention issues through the lens of student behaviour and learning psychology. My research focused on Tier-2 and Tier-3 learners, where factors like isolation, lack of community, and unclear progress pathways lead to disengagement.
Jar App Product Teardown
This teardown offers a detailed analysis of the Jar app, focusing on its market position, competitive landscape, and strategic growth opportunities.
Betterlifecompany.in
This dropshipping store specializes in the niche of self-care and home utilities, catering to an audience interested in these specific categories. The primary emphasis was on offering trendy and quirky products within these niches.
HRTech Deep Dive: Strategic Analysis
Conducted deep dive for PyjamaHR which includes Market research and strategic insights
Your Buddy
Developed a MVP application for mental health using No code tools
Boosting GPay's Day-30 Retention to 10%:
A UX-Led Approach to SolvePayment
Failures, Rewards & Usability Gaps
In this project, we set out to increase GPay’s Day-30 retention rate from 5.8% to 10% by addressing the top friction points identified through 200+ reviews and 40+ user interviews
Improving Fashion
Cart Conversion for Tata Neu
This teardown project focused on improving the cart conversion rate for Tata Neu’s fashion vertical by simplifying navigation, enhancing product discoverability, and clarifying the checkout process.
Understanding the 10% Drop in
Netflix's Average View Duration:
A Root Cause Analysis
In this root cause analysis, I explored a 10% global drop in Netflix’s Average View Duration. The decline wasn't tied to a specific region, content type, or technical issue, prompting a deeper investigation.
Retaining the Creator: Enhancing
Canva’s Loyalty through
Smart Personalization
This project focuses on improving retention for Canva’s core user segment: working professionals. I started with user segmentation, selected a high-potential persona (Marketing Manager from a tech startup), and uncovered friction areas like lack of onboarding guidance, poor personalisation, and the absence of advanced productivity tools.
Inshorts Product Teardown
This teardown delves into Inshorts' unique 60-word news format, evaluating its effectiveness in delivering concise information. We identify key strengths, address existing pain points, and propose strategic solutions to enhance user engagement and retention.
Improving Student Engagement Drop Rate for Vedantu
In this teardown, I analysed Vedantu’s user retention issues through the lens of student behaviour and learning psychology. My research focused on Tier-2 and Tier-3 learners, where factors like isolation, lack of community, and unclear progress pathways lead to disengagement.
Jar App Product Teardown
This teardown offers a detailed analysis of the Jar app, focusing on its market position, competitive landscape, and strategic growth opportunities.
Betterlifecompany.in
This dropshipping store specializes in the niche of self-care and home utilities, catering to an audience interested in these specific categories. The primary emphasis was on offering trendy and quirky products within these niches.
HRTech Deep Dive: Strategic Analysis
Conducted deep dive for PyjamaHR which includes Market research and strategic insights
Your Buddy
Developed a MVP application for mental health using No code tools
Boosting GPay's Day-30 Retention to 10%:
A UX-Led Approach to SolvePayment
Failures, Rewards & Usability Gaps
In this project, we set out to increase GPay’s Day-30 retention rate from 5.8% to 10% by addressing the top friction points identified through 200+ reviews and 40+ user interviews
Improving Fashion
Cart Conversion for Tata Neu
This teardown project focused on improving the cart conversion rate for Tata Neu’s fashion vertical by simplifying navigation, enhancing product discoverability, and clarifying the checkout process.
Understanding the 10% Drop in
Netflix's Average View Duration:
A Root Cause Analysis
In this root cause analysis, I explored a 10% global drop in Netflix’s Average View Duration. The decline wasn't tied to a specific region, content type, or technical issue, prompting a deeper investigation.
Retaining the Creator: Enhancing
Canva’s Loyalty through
Smart Personalization
This project focuses on improving retention for Canva’s core user segment: working professionals. I started with user segmentation, selected a high-potential persona (Marketing Manager from a tech startup), and uncovered friction areas like lack of onboarding guidance, poor personalisation, and the absence of advanced productivity tools.
Inshorts Product Teardown
This teardown delves into Inshorts' unique 60-word news format, evaluating its effectiveness in delivering concise information. We identify key strengths, address existing pain points, and propose strategic solutions to enhance user engagement and retention.
Improving Student Engagement Drop Rate for Vedantu
In this teardown, I analysed Vedantu’s user retention issues through the lens of student behaviour and learning psychology. My research focused on Tier-2 and Tier-3 learners, where factors like isolation, lack of community, and unclear progress pathways lead to disengagement.
Jar App Product Teardown
This teardown offers a detailed analysis of the Jar app, focusing on its market position, competitive landscape, and strategic growth opportunities.
Betterlifecompany.in
This dropshipping store specializes in the niche of self-care and home utilities, catering to an audience interested in these specific categories. The primary emphasis was on offering trendy and quirky products within these niches.
HRTech Deep Dive: Strategic Analysis
Conducted deep dive for PyjamaHR which includes Market research and strategic insights
Your Buddy
Developed a MVP application for mental health using No code tools
Work Experience
mar 2025 - JUNE 2025
Associate Product Manager, Newton School
When 1% can mean thousands of users lost, I dug deep—combining behavioral analytics, user voices, and rapid experimentation to turn drop-offs into conversions.
Conducted in-depth user behavior analysis using Mixpanel & Clarity, backed by 200+ user interviews, revealing 8 key drop-off points in the NSAT Payment funnel—insights that directly shaped the product roadmap.
Ran 15+ rapid A/B and UX experiments across the Apply Form → NSAT Payment journey; 5 successful tests led to a 4% uplift in conversion.
Designed and deployed 8+ UX and messaging experiments for the Traffic → Signup funnel, leveraging Google Analytics and CleverTap to drive a 2% increase in T2SU conversion.
Owned the entire Traffic → NSAT Payment funnel; led high-impact experiments across copy, layout, and targeting—resulting in a 2% point uplift in payment completions.
Used CleverTap, Clarity, Mixpanel, and Google Analytics to track key product experiments, uncover growth levers, and monitor user behavior in real time.
Extracted actionable insights via Django and Metabase dashboards to fuel weekly product iteration and data-driven decision-making.
Worked cross-functionally with Design, Engineering, Marketing, and Analytics; drove sprint planning and sync-ups via JIRA to ship initiatives on time and with impact.
MAR 2025 - JUNE 2025
Associate Product Manager, Newton School
When 1% can mean thousands of users lost, I dug deep—combining behavioral analytics, user voices, and rapid experimentation to turn drop-offs into conversions.
Conducted in-depth user behavior analysis using Mixpanel & Clarity, backed by 200+ user interviews, revealing 8 key drop-off points in the NSAT Payment funnel—insights that directly shaped the product roadmap.
Ran 15+ rapid A/B and UX experiments across the Apply Form → NSAT Payment journey; 5 successful tests led to a 4% uplift in conversion.
Designed and deployed 8+ UX and messaging experiments for the Traffic → Signup funnel, leveraging Google Analytics and CleverTap to drive a 2% increase in T2SU conversion.
Owned the entire Traffic → NSAT Payment funnel; led high-impact experiments across copy, layout, and targeting—resulting in a 2% point uplift in payment completions.
Used CleverTap, Clarity, Mixpanel, and Google Analytics to track key product experiments, uncover growth levers, and monitor user behavior in real time.
Extracted actionable insights via Django and Metabase dashboards to fuel weekly product iteration and data-driven decision-making.
Worked cross-functionally with Design, Engineering, Marketing, and Analytics; drove sprint planning and sync-ups via JIRA to ship initiatives on time and with impact.
mar 2025 - june 2025
Associate Product Manager, Newton School
When 1% can mean thousands of users lost, I dug deep—combining behavioral analytics, user voices, and rapid experimentation to turn drop-offs into conversions.
Conducted in-depth user behavior analysis using Mixpanel & Clarity, backed by 200+ user interviews, revealing 8 key drop-off points in the NSAT Payment funnel—insights that directly shaped the product roadmap.
Ran 15+ rapid A/B and UX experiments across the Apply Form → NSAT Payment journey; 5 successful tests led to a 4% uplift in conversion.
Designed and deployed 8+ UX and messaging experiments for the Traffic → Signup funnel, leveraging Google Analytics and CleverTap to drive a 2% increase in T2SU conversion.
Owned the entire Traffic → NSAT Payment funnel; led high-impact experiments across copy, layout, and targeting—resulting in a 2% point uplift in payment completions.
Used CleverTap, Clarity, Mixpanel, and Google Analytics to track key product experiments, uncover growth levers, and monitor user behavior in real time.
Extracted actionable insights via Django and Metabase dashboards to fuel weekly product iteration and data-driven decision-making.
Worked cross-functionally with Design, Engineering, Marketing, and Analytics; drove sprint planning and sync-ups via JIRA to ship initiatives on time and with impact.
FEB 2024 - feb 2025
Product Management Fellow, Product Space
You know that feeling when you find your true calling? That's exactly what happened when I jumped into product management! Let me share some exciting projects I've been working on:
Product Strategy & Analysis Projects:
Led Google Pay retention optimization project: Conducted user research, identified friction points, and proposed data-driven solutions targeting 10% retention increase
Analyzed Netflix's 10% drop in Average View Duration through content consumption pattern analysis and user engagement metrics
Developed comprehensive product teardowns for Duolingo, Jar App, PyjamaHR, Paytm, and Swiggy to derive actionable user engagement insights
Product Development & Innovation:
Created PRD for Blinkit's Secret Santa feature, focusing on participant pairing, gift selection, and automated delivery optimization
Launched "Your Buddy" stress management MVP in 25 days using Glide, managing full product lifecycle from validation to deployment
Designed intuitive login flows for HR platform and search functionality for healthcare platform, enhancing user experience
FEB 2024 - feb 2025
Product Management Fellow, Product Space
You know that feeling when you find your true calling? That's exactly what happened when I jumped into product management! Let me share some exciting projects I've been working on:
Product Strategy & Analysis Projects:
Led Google Pay retention optimization project: Conducted user research, identified friction points, and proposed data-driven solutions targeting 10% retention increase
Analyzed Netflix's 10% drop in Average View Duration through content consumption pattern analysis and user engagement metrics
Developed comprehensive product teardowns for Duolingo, Jar App, PyjamaHR, Paytm, and Swiggy to derive actionable user engagement insights
Product Development & Innovation:
Created PRD for Blinkit's Secret Santa feature, focusing on participant pairing, gift selection, and automated delivery optimization
Launched "Your Buddy" stress management MVP in 25 days using Glide, managing full product lifecycle from validation to deployment
Designed intuitive login flows for HR platform and search functionality for healthcare platform, enhancing user experience
FEB 2024 - feb 2025
Product Management Fellow, Product Space
You know that feeling when you find your true calling? That's exactly what happened when I jumped into product management! Let me share some exciting projects I've been working on:
Product Strategy & Analysis Projects:
Led Google Pay retention optimization project: Conducted user research, identified friction points, and proposed data-driven solutions targeting 10% retention increase
Analyzed Netflix's 10% drop in Average View Duration through content consumption pattern analysis and user engagement metrics
Developed comprehensive product teardowns for Duolingo, Jar App, PyjamaHR, Paytm, and Swiggy to derive actionable user engagement insights
Product Development & Innovation:
Created PRD for Blinkit's Secret Santa feature, focusing on participant pairing, gift selection, and automated delivery optimization
Launched "Your Buddy" stress management MVP in 25 days using Glide, managing full product lifecycle from validation to deployment
Designed intuitive login flows for HR platform and search functionality for healthcare platform, enhancing user experience
Sep 2022 - Feb 2024
Human Resource Head, Marmeto
I was not just running operations, I was shaping how people feel, grow, and thrive at work. That’s what HR became for me: more than a function, it was a product of care, culture, and clarity.
Automated recruitment via Monday.com—cut time-to-hire by 40% and improved transparency.
Introduced WFH and performance policies that balanced structure with culture.
Led leadership training and buddy programs to drive growth and belonging.
Built HR ops from scratch—managed onboarding, conflicts, and reviews for 100+ employees.
Worked closely with founders to align people strategy with business goals.
Drove engagement through Fun Fridays, offsites, and charity events.
Tackled people problems like a PM—identifying root causes and iterating fast.
Realized empathy and ownership aren’t just HR strengths—they’re product essentials too.
Sep 2022 - Feb 2024
Human Resource Head, Marmeto
I was not just running operations, I was shaping how people feel, grow, and thrive at work. That’s what HR became for me: more than a function, it was a product of care, culture, and clarity.
Automated recruitment via Monday.com—cut time-to-hire by 40% and improved transparency.
Introduced WFH and performance policies that balanced structure with culture.
Led leadership training and buddy programs to drive growth and belonging.
Built HR ops from scratch—managed onboarding, conflicts, and reviews for 100+ employees.
Worked closely with founders to align people strategy with business goals.
Drove engagement through Fun Fridays, offsites, and charity events.
Tackled people problems like a PM—identifying root causes and iterating fast.
Realized empathy and ownership aren’t just HR strengths—they’re product essentials too.
Sep 2022 - Feb 2024
Human Resource Head, Marmeto
I was not just running operations, I was shaping how people feel, grow, and thrive at work. That’s what HR became for me: more than a function, it was a product of care, culture, and clarity.
Automated recruitment via Monday.com—cut time-to-hire by 40% and improved transparency.
Introduced WFH and performance policies that balanced structure with culture.
Led leadership training and buddy programs to drive growth and belonging.
Built HR ops from scratch—managed onboarding, conflicts, and reviews for 100+ employees.
Worked closely with founders to align people strategy with business goals.
Drove engagement through Fun Fridays, offsites, and charity events.
Tackled people problems like a PM—identifying root causes and iterating fast.
Realized empathy and ownership aren’t just HR strengths—they’re product essentials too.
June 2022 - Aug 2022
Talent Acquisition, Marmeto, Bangalore
You know that thrill when you help the right person find the right role—and watch them thrive? That’s what fueled my journey in talent acquisition. It wasn’t just about filling roles—it was about building teams that could scale, grow, and stay.
Hired for critical roles including Account Managers, Developers, Interns, and Recruiters across functions.
Built strong talent pipelines through partnerships with Newton School, Sutahr, and hiring agencies.
Collaborated with team leads to align hiring strategies with business goals.
Balanced speed and quality in recruitment while ensuring a great candidate experience.
Led Fun Fridays and cultural events to enhance team engagement and workplace vibe.
Transitioned smoothly into a broader HR role, taking ownership of people and culture initiatives.
June 2022 - Aug 2022
Talent Acquisition, Marmeto, Bangalore
You know that thrill when you help the right person find the right role—and watch them thrive? That’s what fueled my journey in talent acquisition. It wasn’t just about filling roles—it was about building teams that could scale, grow, and stay.
Hired for critical roles including Account Managers, Developers, Interns, and Recruiters across functions.
Built strong talent pipelines through partnerships with Newton School, Sutahr, and hiring agencies.
Collaborated with team leads to align hiring strategies with business goals.
Balanced speed and quality in recruitment while ensuring a great candidate experience.
Led Fun Fridays and cultural events to enhance team engagement and workplace vibe.
Transitioned smoothly into a broader HR role, taking ownership of people and culture initiatives.
June 2022 - Aug 2022
Talent Acquisition, Marmeto, Bangalore
You know that thrill when you help the right person find the right role—and watch them thrive? That’s what fueled my journey in talent acquisition. It wasn’t just about filling roles—it was about building teams that could scale, grow, and stay.
Hired for critical roles including Account Managers, Developers, Interns, and Recruiters across functions.
Built strong talent pipelines through partnerships with Newton School, Sutahr, and hiring agencies.
Collaborated with team leads to align hiring strategies with business goals.
Balanced speed and quality in recruitment while ensuring a great candidate experience.
Led Fun Fridays and cultural events to enhance team engagement and workplace vibe.
Transitioned smoothly into a broader HR role, taking ownership of people and culture initiatives.
Mar 2021 - Oct 2021
Founder, Betterlifecompany.in
Ever had an idea you just couldn’t shake off? That’s what BetterLifeCompany was for me—a chance to turn curiosity into commerce and learn the ropes of building a real business from the ground up.
Launched a dropshipping store on Shopify, curating trending utility products backed by deep market research.
Used Facebook Ads Library, Google Trends & Instagram insights to find and test high-demand SKUs.
Managed vendors across Mumbai, Pune, Surat, Delhi, and more—ensuring seamless listing, fulfillment, and support.
Drove 200+ sales of 5-in-1 selfie sticks and 50+ bubble guns with 25–30% profit margins.
Handled it all solo—pricing, product pages, customer service, shipment tracking, and marketing.
Learned to move fast, experiment often, and focus on what sells while keeping margins healthy.
Mar 2021 - Oct 2021
Founder, Betterlifecompany.in
Ever had an idea you just couldn’t shake off? That’s what BetterLifeCompany was for me—a chance to turn curiosity into commerce and learn the ropes of building a real business from the ground up.
Launched a dropshipping store on Shopify, curating trending utility products backed by deep market research.
Used Facebook Ads Library, Google Trends & Instagram insights to find and test high-demand SKUs.
Managed vendors across Mumbai, Pune, Surat, Delhi, and more—ensuring seamless listing, fulfillment, and support.
Drove 200+ sales of 5-in-1 selfie sticks and 50+ bubble guns with 25–30% profit margins.
Handled it all solo—pricing, product pages, customer service, shipment tracking, and marketing.
Learned to move fast, experiment often, and focus on what sells while keeping margins healthy.
Mar 2021 - Oct 2021
Founder, Betterlifecompany.in
Ever had an idea you just couldn’t shake off? That’s what BetterLifeCompany was for me—a chance to turn curiosity into commerce and learn the ropes of building a real business from the ground up.
Launched a dropshipping store on Shopify, curating trending utility products backed by deep market research.
Used Facebook Ads Library, Google Trends & Instagram insights to find and test high-demand SKUs.
Managed vendors across Mumbai, Pune, Surat, Delhi, and more—ensuring seamless listing, fulfillment, and support.
Drove 200+ sales of 5-in-1 selfie sticks and 50+ bubble guns with 25–30% profit margins.
Handled it all solo—pricing, product pages, customer service, shipment tracking, and marketing.
Learned to move fast, experiment often, and focus on what sells while keeping margins healthy.
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