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Your Buddy: Path to Inner Peace

Your Buddy: Path to Inner Peace

A one-stop destination for all your mental well-being needs, offering a comprehensive range of mindfulness and self-development techniques.

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Stress and anxiety are prevalent in today's world, affecting individuals who juggle personal, professional, and relationship responsibilities. As a young professional, I've witnessed how these issues impact mental, physical, and emotional well-being. To address this, I'm developing a platform connecting users with experts, offering courses, and fostering community support to combat stress and anxiety effectively.

Potential Users

  1. Individuals with Busy Lifestyles

  2. Students Facing Academic Pressure

  3. Professionals Balancing Work and Personal Life

  4. Parents Juggling Family Responsibilities

  5. Young Adults Navigating Transitions

  6. Individuals with Chronic Health Conditions

  7. Caregivers Supporting Others

  8. Individuals with Social Anxiety

  9. Remote Workers Adjusting to New Work Environments

  10. Young Professionals Facing Career Pressures

  11. Retirees Adjusting to New Phases of Life

  12. Individuals Struggling with Mental Health Conditions

Potential Users

  1. Individuals with Busy Lifestyles

  2. Students Facing Academic Pressure

  3. Professionals Balancing Work and Personal Life

  4. Parents Juggling Family Responsibilities

  5. Young Adults Navigating Transitions

  6. Individuals with Chronic Health Conditions

  7. Caregivers Supporting Others

  8. Individuals with Social Anxiety

  9. Remote Workers Adjusting to New Work Environments

  10. Young Professionals Facing Career Pressures

  11. Retirees Adjusting to New Phases of Life

  12. Individuals Struggling with Mental Health Conditions

Young Adults Navigating Transitions:

1. Uncertainty about the future. Willing to find solutions to calm themselves down.
2. Growing awareness of the importance of mental well-being
3. Willing to invest and address the challenge

Young Professionals Facing Career Pressures:

1. High Level of Stress
2. Willing to join community and peer support to address the challenge
3. Tech Savy Demographic
4. Early Intervention Opportunity

Young Adults Navigating Transitions:
1. Uncertainty about the future. Willing to find solutions to calm themselves down.
2. Growing awareness of the importance of mental well-being
- Willing to invest and address the challenge

Young Professionals Facing Career Pressures:
- High Level of Stress
- Willing to join community and peer support to address the challenge
- Tech Savy Demographic
- Early Intervention Opportunity

01

User Research

User Research

It is important to validate if this problem exists among the target users in order to move ahead with the idea. For that, we will go ahead with User Research and validate our assumptions.

Defining Research, Goals, Objective, and Hypothesis

Research Goal: To understand how people deal with and resolve their anxiety and stress.

The objective of the Research:

  • To identify how people deal with their stress and anxiety in their daily lives.

  • To understand what are the easy methods of dealing with it and what makes it difficult

  • To understand how people identify their triggers

  • To understand what can be the easy methods to identify triggers and what makes it difficult to identify.

It is important to validate if this problem exists among the target users in order to move ahead with the idea. For that, we will go ahead with User Research and validate our assumptions.

Defining Research, Goals, Objective, and Hypothesis

Research Goal: To understand how people deal with and resolve their anxiety and stress.

The objective of the Research:

  • To identify how people deal with their stress and anxiety in their daily lives.

  • To understand what are the easy methods of dealing with it and what makes it difficult

  • To understand how people identify their triggers

  • To understand what can be the easy methods to identify triggers and what makes it difficult to identify.


Hypothesis I - I believe people experience stress and anxiety in their daily life because of unawareness of the solution.


Hypothesis II - I believe people dealing with stress and anxiety struggle with finding the root cause of their anxiety and stress because they do not know the triggers and root cause of the problem.


Hypothesis III -Hypothesis III - I believe people dealing with stress and anxiety experience a lack of consistency and solving this problem because they take this as a low-priority task.

02

Research Method

Though there were multiple ways to research. Since we are in Probelm Discovery Stage I went with Indepth Interview to understand what are the problems and how serious are the challenges they are facing.

To narrow down the audience I created Interview Sceener:
Interview Screener

Validating Hypothesis based on the Findings through Interviews

Though there were multiple ways to research. Since we are in Probelm Discovery Stage I went with Indepth Interview to understand what are the problems and how serious are the challenges they are facing.

To narrow down the audience I created Interview Sceener:
Interview Screener

Validating Hypothesis based on the Findings through Interviews

Hypothesis

A customer confirms that there is a problem

A customer is actively looking for a solution

A customer invested something to solve a problem

Nothing prevents customer to findling a solution

I believe people dealing with stress and anxiety experiencing in their daily life because of unawareness of the proper solution.

True

True

True

True

I believe people dealing with stress and anxiety struggle with finding the root cause of their anxiety and stress because they do not know the triggers and root cause of the problem

True

True

True

True

I believe people dealing with stress and anxiety experience lack of consistency and solving this problem because they take this as a low priority task.

True

True

Faslse

False

03

User Persona

Based on my research findings and insights below is the user persona I was able to formulate:

04

Problem Statement

Smaira, a young entry-level professional in the IT corporate world, is navigating the challenges of meeting new role expectations, project deadlines, and maintaining work-life balance. She grapples with stress and anxiety in this dynamic environment and seeks effective guidance or tools to scientifically address and manage these challenges. While she currently manages stress on her own, Smaira is open to exploring solutions that offer structured support for a more effective and sustainable approach.

05

Competitive Analysis

The target market for this project comprises young professionals either entering young professionals feeling career pressure or young adults navigating transitions. While there are several competitors in the market, the top three global direct competitors are Headspace, Calm, and Sanvello (although not currently available in my geographical audience). These competitors seem to cover major solutions in the market.

Apart from that there are a few more major competitors. Showing the Value analysis of 3 direct competitors and Feature Comparison of all the other competitors

The target market for this project comprises young professionals either entering young professionals feeling career pressure or young adults navigating transitions. While there are several competitors in the market, the top three global direct competitors are Headspace, Calm, and Sanvello (although not currently available in my geographical audience). These competitors seem to cover major solutions in the market.

Apart from that there are a few more major competitors. Showing the Value analysis of 3 direct competitors and Feature Comparison of all the other competitors

The target market for this project comprises young professionals either entering young professionals feeling career pressure or young adults navigating transitions. While there are several competitors in the market, the top three global direct competitors are Headspace, Calm, and Sanvello (although not currently available in my geographical audience). These competitors seem to cover major solutions in the market.

Apart from that there are a few more major competitors. Showing the Value analysis of 3 direct competitors and Feature Comparison of all the other competitors

06

Market

Sizing Up Market

Total Addressable Market (TAM) is USD 47.43 Billion across the world. It includes the 

  • Motivation & Inspiration

  • Physical Health

  • Self-Awareness

  • Skillset Enhancement, as the focus area

Serviceable Addressable Market will Asia Pacific area which accounts for 25% of the TAM

SAM = USD 11.85 Billion

Serviceable Obtainable Market will be India for us for the young adults between the ages of 20-30 years

SOM = 4.16 Billion

India’s Population Share in Asia Pacific = 1.42 Billion/4.16 Billion* 100
India’s Share = 34% approx


SOM  = USD 44 Million

07

Solution Ideation

Solution Ideation

Through Impact Mapping we will decide the why, who, what, and how of the product. We brainstormed the Objectives and KRAs of our project. Below are the Objectives and KRAs of the project.

Objective: Launch the product in the next 4 weeks

Objective: Launch the product in the next 4 weeks

KR1: Acquiring 50 active users over the app after 2 weeks of launch

KR2: Getting 30% of the active users to refer the app to their friends and family

For now we will focus on achieving KR1 and the Solution for the same have been defined in the above miro map. To further dig deeper and propose our Solution I did Business Model canvas as well:

08

Solution Prioritization

After brainstorming solutions, our next step is to prioritize them and the associated features using the RICE Model. The scores below highlight the most beneficial, cost-effective, and high-impact solutions for us to develop. To further validate our solution hypothesis and refine feature prioritization, we'll use customer journey mapping. This will help us verify our approach and ensure we're focusing on the right areas. Below is the customer journey map to provide more detail on these features.

The above score shows that it will be more beneficial, low cost, and high impact for us to build the no-code app. Before moving ahead let's verify the Solution Hypothesis and check how will we validate and verify.

The above score shows that it will be more beneficial, low cost, and high impact for us to build the no-code app. Before moving ahead let's verify the Solution Hypothesis and check how will we validate and verify.

Smaira, a young entry-level professional in the IT corporate world, is navigating the challenges of meeting new role expectations, project deadlines, and maintaining work-life balance. She grapples with stress and anxiety in this dynamic environment and seeks effective guidance or tools to scientifically address and manage these challenges. While she currently manages stress on her own, Smaira is open to exploring solutions that offer structured support for a more effective and sustainable approach.

Customer Journey Mapping

Smaira, a young entry-level professional in the IT corporate world, is navigating the challenges of meeting new role expectations, project deadlines, and maintaining work-life balance. She grapples with stress and anxiety in this dynamic environment and seeks effective guidance or tools to scientifically address and manage these challenges. While she currently manages stress on her own, Smaira is open to exploring solutions that offer structured support for a more effective and sustainable approach.

09

Solution Hypothesis

Below are the solution hypothesis:

1. I assume that there is huge potential and growth in mental health industry given the lifestyle
2. I assume that young professionals are looking for solution to deal with stress and anxiety
3. I assume that user would like to meet people facing the same challenge and solve it together
4. I assume people find it challenging to find a solution of stress and anxiety on their own
5. I assume the loyal customers will help to spread word about the product and will share with their friends and colleagues
6. People would need a forum to rant about their current situation and get empatheic listening, solutions and appreciation from peers
7. I assume that people would like to have expert led course for their further growth and development
8. People will pay for this service if given a long term techniques and solution

We will now proproitize and validate our riskiest assumptions

10

Product Prototype

Below is the prototype made from Glide - a no-code tool based on valdiating the hypothesis and prioritising the solution. The video will showcase the application.

To experience the app you can sign in using the below link to access the app

Login: YOUR BUDDY APP LINK

Note: In case unable to login since it a free version of glide, kindly play the above prototype of the video or access the video directly through the following link

https://drive.google.com/file/d/17tqFAm83nw1VOwWFNjhwtY0Jzq3fm214/view?usp=sharing

11

Product Feedback

Your Buddy future Iteration for further changes. Below are the observations:

1. The homepage ought to showcase the user's advancements within the course/content/tools they've utilized.

2. Daily mood tracking records should be saved to facilitate tracking the user's progress effectively.

3. An option for anonymity should be provided for peer support, ensuring individuals can share experiences with privacy.

4. Users often overlook their daily routines such as journaling within the app. Therefore, implementing reminders for planned daily activities is crucial.

5. Upon completion of any deliverable, incorporating appreciation, certification, or recognition would enhance user motivation and engagement.

12

Product Launch

After iterating based on changes and feedback from prototype interviews, we'll implement modifications in the product. Naturally, we can't address all requests, so we'll prioritize for low-cost, high-impact changes.

Metrics of Success

Daily/Weekly/Monthly active users(DAU/MAU/WAW)}

  • Session duration: Average time spent per session

  • Avg amount of content being utilized

  • Frequency of app usage: How often users return to the app

  • Number of screens visited per session

  • Completion rate of stress-relief exercises or modules

  • Frequency of mood tracker check-ins

  • Utilization of various features: Track which features are most used

  • Improvement in stress-related symptoms: Reduction in reported symptoms like anxiety, sleep disturbances, etc.

  • Cost per acquisition (CPA): How much it costs to acquire each new user


North Star Metrics
Reduction in reported symptoms like anxiety, sleep disturbances, etc.

13


Go To Market Strategy

Create a success story – put videos/testimonials around it.
Create landing page and buzz around the app.
Free access to early users for spreading word of mouth and further referral
Publishing the app on play store, apps store and Product Hunt

  • Google/Facebook Ads – with relevant value proposition (free product)

  • Onboard youngsters and corporate employees– highlighting breakthrough against competition

  • Stage 2

    • Reach out to Mental Wellbeing and Self Development Influencers – get trials through them