01
Case Studies
02
Work Experience
mar 2025 - JUNE 2025
Associate Product Manager, Newton School
When 1% can mean thousands of users lost, I dug deep—combining behavioral analytics, user voices, and rapid experimentation to turn drop-offs into conversions.
Conducted in-depth user behavior analysis using Mixpanel & Clarity, backed by 200+ user interviews, revealing 8 key drop-off points in the NSAT Payment funnel—insights that directly shaped the product roadmap.
Ran 15+ rapid A/B and UX experiments across the Apply Form → NSAT Payment journey; 5 successful tests led to a 4% uplift in conversion.
Designed and deployed 8+ UX and messaging experiments for the Traffic → Signup funnel, leveraging Google Analytics and CleverTap to drive a 2% increase in T2SU conversion.
Owned the entire Traffic → NSAT Payment funnel; led high-impact experiments across copy, layout, and targeting—resulting in a 2% point uplift in payment completions.
Used CleverTap, Clarity, Mixpanel, and Google Analytics to track key product experiments, uncover growth levers, and monitor user behavior in real time.
Extracted actionable insights via Django and Metabase dashboards to fuel weekly product iteration and data-driven decision-making.
Worked cross-functionally with Design, Engineering, Marketing, and Analytics; drove sprint planning and sync-ups via JIRA to ship initiatives on time and with impact.
MAR 2025 - JUNE 2025
Associate Product Manager, Newton School
When 1% can mean thousands of users lost, I dug deep—combining behavioral analytics, user voices, and rapid experimentation to turn drop-offs into conversions.
Conducted in-depth user behavior analysis using Mixpanel & Clarity, backed by 200+ user interviews, revealing 8 key drop-off points in the NSAT Payment funnel—insights that directly shaped the product roadmap.
Ran 15+ rapid A/B and UX experiments across the Apply Form → NSAT Payment journey; 5 successful tests led to a 4% uplift in conversion.
Designed and deployed 8+ UX and messaging experiments for the Traffic → Signup funnel, leveraging Google Analytics and CleverTap to drive a 2% increase in T2SU conversion.
Owned the entire Traffic → NSAT Payment funnel; led high-impact experiments across copy, layout, and targeting—resulting in a 2% point uplift in payment completions.
Used CleverTap, Clarity, Mixpanel, and Google Analytics to track key product experiments, uncover growth levers, and monitor user behavior in real time.
Extracted actionable insights via Django and Metabase dashboards to fuel weekly product iteration and data-driven decision-making.
Worked cross-functionally with Design, Engineering, Marketing, and Analytics; drove sprint planning and sync-ups via JIRA to ship initiatives on time and with impact.
mar 2025 - june 2025
Associate Product Manager, Newton School
When 1% can mean thousands of users lost, I dug deep—combining behavioral analytics, user voices, and rapid experimentation to turn drop-offs into conversions.
Conducted in-depth user behavior analysis using Mixpanel & Clarity, backed by 200+ user interviews, revealing 8 key drop-off points in the NSAT Payment funnel—insights that directly shaped the product roadmap.
Ran 15+ rapid A/B and UX experiments across the Apply Form → NSAT Payment journey; 5 successful tests led to a 4% uplift in conversion.
Designed and deployed 8+ UX and messaging experiments for the Traffic → Signup funnel, leveraging Google Analytics and CleverTap to drive a 2% increase in T2SU conversion.
Owned the entire Traffic → NSAT Payment funnel; led high-impact experiments across copy, layout, and targeting—resulting in a 2% point uplift in payment completions.
Used CleverTap, Clarity, Mixpanel, and Google Analytics to track key product experiments, uncover growth levers, and monitor user behavior in real time.
Extracted actionable insights via Django and Metabase dashboards to fuel weekly product iteration and data-driven decision-making.
Worked cross-functionally with Design, Engineering, Marketing, and Analytics; drove sprint planning and sync-ups via JIRA to ship initiatives on time and with impact.
FEB 2024 - feb 2025
Product Management Fellow, Product Space
You know that feeling when you find your true calling? That's exactly what happened when I jumped into product management! Let me share some exciting projects I've been working on:
Product Strategy & Analysis Projects:
Led Google Pay retention optimization project: Conducted user research, identified friction points, and proposed data-driven solutions targeting 10% retention increase
Analyzed Netflix's 10% drop in Average View Duration through content consumption pattern analysis and user engagement metrics
Developed comprehensive product teardowns for Duolingo, Jar App, PyjamaHR, Paytm, and Swiggy to derive actionable user engagement insights
Product Development & Innovation:
Created PRD for Blinkit's Secret Santa feature, focusing on participant pairing, gift selection, and automated delivery optimization
Launched "Your Buddy" stress management MVP in 25 days using Glide, managing full product lifecycle from validation to deployment
Designed intuitive login flows for HR platform and search functionality for healthcare platform, enhancing user experience
FEB 2024 - feb 2025
Product Management Fellow, Product Space
You know that feeling when you find your true calling? That's exactly what happened when I jumped into product management! Let me share some exciting projects I've been working on:
Product Strategy & Analysis Projects:
Led Google Pay retention optimization project: Conducted user research, identified friction points, and proposed data-driven solutions targeting 10% retention increase
Analyzed Netflix's 10% drop in Average View Duration through content consumption pattern analysis and user engagement metrics
Developed comprehensive product teardowns for Duolingo, Jar App, PyjamaHR, Paytm, and Swiggy to derive actionable user engagement insights
Product Development & Innovation:
Created PRD for Blinkit's Secret Santa feature, focusing on participant pairing, gift selection, and automated delivery optimization
Launched "Your Buddy" stress management MVP in 25 days using Glide, managing full product lifecycle from validation to deployment
Designed intuitive login flows for HR platform and search functionality for healthcare platform, enhancing user experience
FEB 2024 - feb 2025
Product Management Fellow, Product Space
You know that feeling when you find your true calling? That's exactly what happened when I jumped into product management! Let me share some exciting projects I've been working on:
Product Strategy & Analysis Projects:
Led Google Pay retention optimization project: Conducted user research, identified friction points, and proposed data-driven solutions targeting 10% retention increase
Analyzed Netflix's 10% drop in Average View Duration through content consumption pattern analysis and user engagement metrics
Developed comprehensive product teardowns for Duolingo, Jar App, PyjamaHR, Paytm, and Swiggy to derive actionable user engagement insights
Product Development & Innovation:
Created PRD for Blinkit's Secret Santa feature, focusing on participant pairing, gift selection, and automated delivery optimization
Launched "Your Buddy" stress management MVP in 25 days using Glide, managing full product lifecycle from validation to deployment
Designed intuitive login flows for HR platform and search functionality for healthcare platform, enhancing user experience
Sep 2022 - Feb 2024
Human Resource Head, Marmeto
I was not just running operations, I was shaping how people feel, grow, and thrive at work. That’s what HR became for me: more than a function, it was a product of care, culture, and clarity.
Automated recruitment via Monday.com—cut time-to-hire by 40% and improved transparency.
Introduced WFH and performance policies that balanced structure with culture.
Led leadership training and buddy programs to drive growth and belonging.
Built HR ops from scratch—managed onboarding, conflicts, and reviews for 100+ employees.
Worked closely with founders to align people strategy with business goals.
Drove engagement through Fun Fridays, offsites, and charity events.
Tackled people problems like a PM—identifying root causes and iterating fast.
Realized empathy and ownership aren’t just HR strengths—they’re product essentials too.
Sep 2022 - Feb 2024
Human Resource Head, Marmeto
I was not just running operations, I was shaping how people feel, grow, and thrive at work. That’s what HR became for me: more than a function, it was a product of care, culture, and clarity.
Automated recruitment via Monday.com—cut time-to-hire by 40% and improved transparency.
Introduced WFH and performance policies that balanced structure with culture.
Led leadership training and buddy programs to drive growth and belonging.
Built HR ops from scratch—managed onboarding, conflicts, and reviews for 100+ employees.
Worked closely with founders to align people strategy with business goals.
Drove engagement through Fun Fridays, offsites, and charity events.
Tackled people problems like a PM—identifying root causes and iterating fast.
Realized empathy and ownership aren’t just HR strengths—they’re product essentials too.
Sep 2022 - Feb 2024
Human Resource Head, Marmeto
I was not just running operations, I was shaping how people feel, grow, and thrive at work. That’s what HR became for me: more than a function, it was a product of care, culture, and clarity.
Automated recruitment via Monday.com—cut time-to-hire by 40% and improved transparency.
Introduced WFH and performance policies that balanced structure with culture.
Led leadership training and buddy programs to drive growth and belonging.
Built HR ops from scratch—managed onboarding, conflicts, and reviews for 100+ employees.
Worked closely with founders to align people strategy with business goals.
Drove engagement through Fun Fridays, offsites, and charity events.
Tackled people problems like a PM—identifying root causes and iterating fast.
Realized empathy and ownership aren’t just HR strengths—they’re product essentials too.
June 2022 - Aug 2022
Talent Acquisition, Marmeto, Bangalore
You know that thrill when you help the right person find the right role—and watch them thrive? That’s what fueled my journey in talent acquisition. It wasn’t just about filling roles—it was about building teams that could scale, grow, and stay.
Hired for critical roles including Account Managers, Developers, Interns, and Recruiters across functions.
Built strong talent pipelines through partnerships with Newton School, Sutahr, and hiring agencies.
Collaborated with team leads to align hiring strategies with business goals.
Balanced speed and quality in recruitment while ensuring a great candidate experience.
Led Fun Fridays and cultural events to enhance team engagement and workplace vibe.
Transitioned smoothly into a broader HR role, taking ownership of people and culture initiatives.
June 2022 - Aug 2022
Talent Acquisition, Marmeto, Bangalore
You know that thrill when you help the right person find the right role—and watch them thrive? That’s what fueled my journey in talent acquisition. It wasn’t just about filling roles—it was about building teams that could scale, grow, and stay.
Hired for critical roles including Account Managers, Developers, Interns, and Recruiters across functions.
Built strong talent pipelines through partnerships with Newton School, Sutahr, and hiring agencies.
Collaborated with team leads to align hiring strategies with business goals.
Balanced speed and quality in recruitment while ensuring a great candidate experience.
Led Fun Fridays and cultural events to enhance team engagement and workplace vibe.
Transitioned smoothly into a broader HR role, taking ownership of people and culture initiatives.
June 2022 - Aug 2022
Talent Acquisition, Marmeto, Bangalore
You know that thrill when you help the right person find the right role—and watch them thrive? That’s what fueled my journey in talent acquisition. It wasn’t just about filling roles—it was about building teams that could scale, grow, and stay.
Hired for critical roles including Account Managers, Developers, Interns, and Recruiters across functions.
Built strong talent pipelines through partnerships with Newton School, Sutahr, and hiring agencies.
Collaborated with team leads to align hiring strategies with business goals.
Balanced speed and quality in recruitment while ensuring a great candidate experience.
Led Fun Fridays and cultural events to enhance team engagement and workplace vibe.
Transitioned smoothly into a broader HR role, taking ownership of people and culture initiatives.
Mar 2021 - Oct 2021
Founder, Betterlifecompany.in
Ever had an idea you just couldn’t shake off? That’s what BetterLifeCompany was for me—a chance to turn curiosity into commerce and learn the ropes of building a real business from the ground up.
Launched a dropshipping store on Shopify, curating trending utility products backed by deep market research.
Used Facebook Ads Library, Google Trends & Instagram insights to find and test high-demand SKUs.
Managed vendors across Mumbai, Pune, Surat, Delhi, and more—ensuring seamless listing, fulfillment, and support.
Drove 200+ sales of 5-in-1 selfie sticks and 50+ bubble guns with 25–30% profit margins.
Handled it all solo—pricing, product pages, customer service, shipment tracking, and marketing.
Learned to move fast, experiment often, and focus on what sells while keeping margins healthy.
Mar 2021 - Oct 2021
Founder, Betterlifecompany.in
Ever had an idea you just couldn’t shake off? That’s what BetterLifeCompany was for me—a chance to turn curiosity into commerce and learn the ropes of building a real business from the ground up.
Launched a dropshipping store on Shopify, curating trending utility products backed by deep market research.
Used Facebook Ads Library, Google Trends & Instagram insights to find and test high-demand SKUs.
Managed vendors across Mumbai, Pune, Surat, Delhi, and more—ensuring seamless listing, fulfillment, and support.
Drove 200+ sales of 5-in-1 selfie sticks and 50+ bubble guns with 25–30% profit margins.
Handled it all solo—pricing, product pages, customer service, shipment tracking, and marketing.
Learned to move fast, experiment often, and focus on what sells while keeping margins healthy.
Mar 2021 - Oct 2021
Founder, Betterlifecompany.in
Ever had an idea you just couldn’t shake off? That’s what BetterLifeCompany was for me—a chance to turn curiosity into commerce and learn the ropes of building a real business from the ground up.
Launched a dropshipping store on Shopify, curating trending utility products backed by deep market research.
Used Facebook Ads Library, Google Trends & Instagram insights to find and test high-demand SKUs.
Managed vendors across Mumbai, Pune, Surat, Delhi, and more—ensuring seamless listing, fulfillment, and support.
Drove 200+ sales of 5-in-1 selfie sticks and 50+ bubble guns with 25–30% profit margins.
Handled it all solo—pricing, product pages, customer service, shipment tracking, and marketing.
Learned to move fast, experiment often, and focus on what sells while keeping margins healthy.